Paid social
Reach, engage and convert audiences across the social platforms that fit your brand.
Explore paid socialINDEPENDENT THINKING. CONNECTED PERFORMANCE.
Make your
next move
count.
Stride Digital Media is an independent UK paid media agency for ambitious ecommerce and growth-focused brands. Paid social, search, display & video and Amazon Ads, planned and managed directly by founder Akhil Virk.
Paid social / Search / Display / Amazon
THE STRIDE APPROACHPAID MEDIA
Find.
Test.
Grow.
Test.
Grow.
A clear direction.
A considered next move.
A considered next move.
CONNECTED PAID MEDIA
The right channels.
The right direction.
Strategy, creative testing and media buying that work together around your goals.
Search advertising
Capture intent through Google, Microsoft and Shopping campaigns.
Explore searchDisplay & video
Build visibility and consideration through visual reach, YouTube and remarketing.
Explore display & videoAmazon advertising
Connect shoppers with your products through focused marketplace campaigns.
Explore AmazonCAMPAIGN CONCEPTS
Different challenges.
Focused thinking.
Explore campaign concepts and channel strategies across eight industries.
Turn interest into intent.
The challenge
A skincare brand needs to introduce its range to new customers.
The approach
Test product benefits and creator-led messages, then reconnect with engaged visitors.
Explore the strategy
Lead with the product story
Build short creator demonstrations around texture, routine and the benefit of each product. Match every ad to a relevant product or routine page.
Test what earns attention
Compare benefit-led hooks with routine-led videos on Meta and TikTok. Separate new-customer prospecting from visitors who already know the range.
Learn beyond the click
Review new-customer purchase cost, product-page engagement and basket completion. Refresh the strongest creative angles before repetition reduces their impact.
Creative testing · New customers
Be there for the decision.
The challenge
A homeware store wants to reach shoppers comparing products.
The approach
Pair relevant Shopping campaigns with visual remarketing and controlled frequency.
Explore the strategy
Make the catalogue work harder
Organise Shopping feeds by product category, availability and margin. Use clear imagery and accurate size, material and delivery details.
Capture a specific decision
Build Google and Microsoft search themes around furniture type, style and purchase intent. Exclude irrelevant queries and direct shoppers to matching collections.
Reconnect with consideration
Use display remarketing to show viewed products and complementary pieces with frequency limits. Judge performance against purchase value and profitability, rather than clicks alone.
Purchase intent · Remarketing
Make products easier to find.
The challenge
A wellness range needs clearer visibility in a busy marketplace.
The approach
Review search terms and product-level performance, aligning spend with stock and promotions.
Explore the strategy
Prepare the Amazon shelf
Review listing images, product descriptions, stock and approved claims before buying traffic. Group campaigns around individual products and shopper needs.
Find relevant shopping intent
Use Sponsored Products to test category keywords and product targeting. Separate branded discovery from non-branded searches, then move useful terms into focused campaigns.
Build a clearer investment picture
Add Sponsored Brands or Sponsored Display where suitable. Review search-term conversion, advertising cost of sales and total advertising cost of sales alongside organic sales and stock availability.
Product discovery · Budget efficiency
A collection worth discovering.
The challenge
A fashion label is preparing a seasonal collection launch.
The approach
Test styled looks and product-led creative, align Shopping with availability, then reconnect with collection viewers.
Explore the strategy
Build a collection launch
Create outfit-led videos, styling edits and product close-ups for the new collection. Link each creative to the featured items, with current sizes and prices in the shopping feed.
Connect discovery with demand
Test Reels, TikTok and Pinterest around different styling occasions. Pair social discovery with Shopping campaigns for shoppers searching for specific garments.
Optimise around the actual sale
Compare creative by new-customer purchase cost and net revenue after returns. Retarget product viewers with relevant looks and adjust spend as sizes sell through.
Collection launches · Product discovery
Make the next occasion yours.
The challenge
A drinks brand wants to introduce a new range to relevant audiences.
The approach
Build occasion-led creative, test short-form video and use search to capture growing interest.
Explore the strategy
Own a consumption occasion
Build creative around hosting, gifting or an everyday ritual. Test taste-led close-ups against recipe and serving ideas without relying on generic product shots.
Reach people in the right context
Use short social videos and YouTube to introduce the occasion. Capture demand with search for relevant bundles, gifts or subscriptions, linking directly to an appropriate offer.
Turn trial into repeat demand
Compare first-order acquisition cost and bundle uptake. With consent, reconnect with customers around a realistic replenishment window and assess repeat purchases separately from first orders.
Brand awareness · Creative testing
From inspiration to itinerary.
The challenge
A travel business needs to turn destination interest into booking enquiries.
The approach
Pair intent-led search with destination messages, then remarket around the longer decision journey.
Explore the strategy
Start with the trip people want
Create destination-led videos and imagery around couples, family breaks or short escapes. Build landing pages that answer practical questions about location, availability and the stay.
Follow the booking journey
Use Pinterest and social for inspiration, then search for destination and accommodation intent. Retarget engaged visitors with the trip details they considered, avoiding excessive frequency.
Measure confirmed bookings
Evaluate booking value, lead time and cancellation-adjusted revenue. Adapt messaging to seasonality and available dates, and exclude sold-out offers from paid campaigns.
Booking intent · Enquiry quality
Reach the right decision-makers.
The challenge
A service business wants more relevant consultation enquiries.
The approach
Connect high-intent search with focused LinkedIn audiences and clear landing-page messaging.
Explore the strategy
Define a qualified enquiry
Agree target company profiles, decision-making roles and the signs of a useful lead. Connect form submissions to CRM stages so lead quality informs media decisions.
Give buyers a reason to engage
Test LinkedIn content built around a specific business problem, a practical guide or a relevant service insight. Pair it with high-intent search and a concise enquiry page.
Optimise toward pipeline
Compare lead forms with website enquiries and review qualified meetings, opportunities and cost per qualified lead. Nurture longer buying cycles with relevant follow-up content and controlled remarketing.
Lead generation · Audience strategy
Turn motivation into membership.
The challenge
A fitness studio wants to attract people ready to try a session.
The approach
Test local audience messages and trial offers, with search supporting people actively comparing studios.
Explore the strategy
Focus on the local catchment
Define realistic travel distances around each location. Build creative showing the space, class experience and available membership or trial options.
Match the motivation
Test beginner-friendly messages against strength, wellbeing and community themes on paid social. Use local search to capture people actively comparing nearby gyms or classes.
Track the move from trial to member
Connect trial bookings to attendance and membership sign-ups. Compare cost per attended trial and new member, then refine offers around class capacity and seasonal demand.
Local demand · Trial enquiries
BUILT AROUND YOUR MARKET
Where could your
brand go next?
Selling a considered purchase, launching a new collection or generating enquiries? Explore the industries page for the customer-journey thinking behind each market.
FIND YOUR STARTING POINT
What does your
next move look like?
Choose a priority to explore an initial media direction. Your final plan depends on your audience, budget and measurement.
A STARTING DIRECTION
Get discovered. Stay memorable.
Start with video-led social and display to introduce your brand. Test messages and creative, then use relevant search to capture the interest you build.
Paid socialYouTubeDisplay
Discuss a plan for your brandMAKE THE FIRST MOVE